Business

How To Become A Professional Racing Driver

Hello this is Enzo Mucci and this episode was inspired by Max's following question: “I have been…


The strategy behind… securing a renewal

In my role as a Guest Lecturer for the World Academy of Sport, I deliver sponsorship acquisition…


Finding Sponsorship: Where to Begin

Sponsorship expert and race car driver/television commentator Townsend Bell shares his advice and…


How to Make it to the Top, with McLaren’s Zak Brown

Want to be an F1 driver? McLaren's Zak Brown gives his advice on what teams look for in young…


How Rookies In Small Championships Get Sponsorship

This episode was inspired by this question from Sarv - "How do I approach companies for sponsorship…


How To Get Sponsors To Pay For Your Broke Ass To Go Racing :: Rule #1

I’ve been racing cars professionally for almost 15 years now, and as soon as people find out what I…


Sponsorship: The unvarnished truth

‘Publicity, darling. Just publicity. Any kind is better than none at all.’ Rhonda Farr (1933) If…